You’ve been at those networking meetings where you are the odd one out. It’s uncomfortable, artificial, even inauthentic striking up a conversation where you are the new one in the group. Wrong fit: Wrong Target Market Most networking groups target the wrong market, consumers (B2C) rather than B2B. I’m talking about groups with that include …
It’s hard to get people’s attention. Digital marketing is ignored by busy people. The path to earning your client’s attention is to help them. Help frequently over time, and you build trust. And with time you have their attention.
Cold calling doesn’t work for business-to-business (B2B) sales. Business owners don’t pick up the phone. They don’t have the time, and there are too many robo-dialers. Digital marketing doesn’t work well either. Busy business owners and executives don’t have the time to be on social media. Email is considered SPAM. These old methods are being …
The old ways to create business doesn’t work well as they used to Read More »
