You’ve been at those networking meetings where you are the odd one out. It’s uncomfortable, artificial, even inauthentic striking up a conversation where you are the new one in the group.
Wrong fit: Wrong Target Market
Most networking groups target the wrong market, consumers (B2C) rather than B2B. I’m talking about groups with that include the realtor, carpet cleaner, yoga instructor, chiropractor, etc. Those referral partners don’t understand your business nor can they connect with your target market, B2B.
Superficial
The networking group that gets together occasionally for an hour is hard to get to know someone well enough to refer them after just a coffee.