The Consortium works as a Trojan Horse to very comfortably get you through gatekeepers by offering a gift to a person you want to meet. Here’s how it works. You want to have a conversation with a prospective client or someone you just want to meet. You lead your introduction with, “ I thought you might be interested in knowing something that might be valuable for your business called Consortium Partners. I found it to be very useful in business development and is a great social network of damn interesting people. Would you like to know more”? In practice this has been demonstrated to be very effective at getting conversation going with people that wouldn’t ordinarily be open to picking up the phone.
